ISRAEL TO USE HOTTIES TO PROMOTE COUNTRY

Maxim to gloss Israel's image (JTA)
Israel's image-makers are turning to the pages of the American men's magazine Maxim. A magazine popular among Anglophone males for its "beer and babes" format, Maxim will send a team to Israel next week for a photo shoot with seven local fashion models.

The idea was hatched by the Foreign Ministry as part of efforts to offset Israel's image as a hotbed of conflict. The issue with the photo spread is expected on newsstands in June, and will be followed with a review of tourism in Israel.