HOW HAAGEN-DAZS GOT ITS NAME

Rose Mattus died this week. Who was Rose Mattus you ask? She was the co-founder of Haagen-Dazs, the first national brand of premium ice cream. Ms. Mattus managed the business side of the company, which her late husband, Reuben Mattus, created in 1959 as a way of bolstering his family's Senator Frozen Products Inc. of the Bronx, NY. Reuben Mattus devised a high-buttefat, all natural ingredient ice cream recipe, and then pulled out of thin air a faux-Danish brand name for it. In her 2004 memoir, "The Empereor of Ice Cream, " Rose Mattus wrote that her husband focused on Denmark to honor the Scandnavian nation's good treatment of the Jews during World War II. Haagen-Dazs is now owned by General Mills Inc., which licenses productin in the US to Nestle SA's Dreyer's Grand Ice Cream Holdings Inc.