JNF AUCTIONS OFF TRIP TO PLAYBOY MANSION

Going once, going twice: JNF to auction off trip to Hefner's Playboy mansion (JTA)
NEW YORK (JTA) -- One of the Jewish community's most storied charities is turning to the Playboy brand name to help raise funds.

The Jewish National Fund sent out a mass e-mail this month announcing that it would be auctioning off a one-year subscription to Playboy and an all-expenses-paid trip to a VIP party at the legendary mansion of the magazine's founder, Hugh Hefner, in Holmby Hills, Calif.

The bidding will take place Oct. 11 in Manhattan at what is being billed as the first "JNF Sports Bonanza."

JNF's decision to include a Playboy prize package comes just months after Israel's tourism ministry launched an ad campaign featuring bikini-clad women and the Israeli Consulate in New York placed a sexy spread of female soldiers in the men's magazine Maxim.