Wednesday, October 3, 2007

DUBAI CO. USES HITLER TO SELL REAL ESTATE IN U.A.E.

"Conqueror - The world is yours" (Harry's Place)

This guy is unbelievable. A Dubai-based company Conqueror Real Estate is standing by a decision to use Adolf Hitler in a national newspaper campaign in the United Arab Emirates. The ad, which places a picture of the Nazi dictator next to the tagline "Conqueror - The world is yours", ran in the national newspaper Gulf News and provoked a string of complaints.

Nazi-RealEstate.JPG

But David Dakak, general manager of Conqueror Real Estate, said the ad had produced the desired effect and was part of the company's marketing strategy to provoke a response.

Dakak said: "I'm making business, I don't have any political opinion. He's a famous person -- bad or good, I don't care -- and I want to attract the attention of readers. And yesterday we had a lot of response. We had complaints, but it was one of the busiest days of the year too, so it has an affect."

I'm not sure if this is a "Dubai" thing or just the case of one guy and a moral vacuum.

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